Roger Obando

Cannabis Entrepreneur, Activist, and Author of 

The Highest Common Denominator


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In his book, The Highest Common Denominator, the entrepreneur aims to shed light on why a lack of people of color exists in cannabis—and why they should enter now. 





Roger Obando is a serial entrepreneur with over 20 years of experience in software development and consulting in both the enterprise and start-up world.  His most recent venture Baker Technologies, a software platform focused exclusively on helping companies in the cannabis industry build and retain relationships with their customers, was merged into TILT Holdings in late 2018 in a large scale merger/acquisition deal, leading to his successful exit.

Prior to this, Roger spent years working with large established interactive agencies, including almost a decade working with companies including Sony, BMW, JP Morgan and Disney. He made the decision in early 2004 to enter the product space, consulting with start-up companies, transitioning to senior technology positions at Mobile Roadie and Kamino Labs.  He has a B.A. In Computer Science and Visual Design from Duke University. 


Upcoming Events

  • Sep 09, 2020, 9:00 AM EDT – Sep 10, 2020, 5:00 PM EDT
    Capital Hilton, 1001 16th St NW, Washington, DC 20036, USA
    Avantpay|20 is the B2B conference for payments, banking, and compliance in the cannabis industry. Where some see uncertainty, you see opportunity. Join us today!
  • Apr 16, 2020, 12:00 PM
    Andaz Napa - a concept by Hyatt, 1450 1st St, Napa, CA 94559, USA
    iConexion produces and curates meaningful experiences for change makers and leaders from across all disciplines, including an annual flagship Hive, customized gatherings, and other cool stuff.
  • Mar 18, 2020, 12:00 PM
    SXSW 2020, Austin, TX, USA
    Ricky Williams will moderate a panel of three cannabis industry professionals who have created opportunities through access, despite not necessarily being born with it, and contribute from his own experience of pursuing the access that comes with an illustrious career in the NFL.


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