IN THE PRESS
In his book, The Highest Common Denominator, the entrepreneur aims to shed light on why a lack of people of color exists in cannabis—and why they should enter now.
ANDREW WARD, HIGH TIMES MAGAZINE
Roger Obando is a serial entrepreneur with over 20 years of experience in software development and consulting in both the enterprise and start-up world. His most recent venture Baker Technologies, a software platform focused exclusively on helping companies in the cannabis industry build and retain relationships with their customers, was merged into TILT Holdings in late 2018 in a large scale merger/acquisition deal, leading to his successful exit.
Prior to this, Roger spent years working with large established interactive agencies, including almost a decade working with companies including Sony, BMW, JP Morgan and Disney. He made the decision in early 2004 to enter the product space, consulting with start-up companies, transitioning to senior technology positions at Mobile Roadie and Kamino Labs. He has a B.A. In Computer Science and Visual Design from Duke University.