I'M
ROGER
obando.
FRACTIONAL CTO & PRODUCT DEVELOPMENT CONSULTANT
As a fractional CTO, Roger offers flexible, high-impact leadership to startups and mid-market companies. He specializes in scaling technology platforms, optimizing engineering operations, and aligning tech strategy with business goals. His expertise spans modern tech stacks, cloud infrastructure, and AI-driven product development. Roger also brings a strong focus on team development and organizational transformation, having led teams of 70+ professionals and advised CEOs on strategic decisions.
Beyond his technical acumen, Roger is a thought leader and advocate for diversity in tech. He has represented AWS Solutions Architects on platforms like Clubhouse and Twitter Spaces and authored the book The Highest Common Denominator, which explores the intersection of identity and opportunity in the cannabis industry.
Roger’s blend of startup experience, technical depth, and strategic insight makes him a valuable partner for companies seeking to accelerate growth, modernize infrastructure, or navigate complex technology challenges.
Experience
2021-2024
LOYALSNAP
Chief Technology Officer
Scaled the Fitness CRM platform with modern tech and drove 200% MRR growth in 18 months. I restructured teams, implemented Agile, and integrated AI to boost efficiency. I also advised the CEO on Finance and Legal, drawing on my founder experience.
2020-2021
AMAZON WEB SERVICES (AWS)
Principal Solutions Architect, Startups
Served as CTO in Residence, guiding strategic customer engagements and platform decisions. Championed customer needs to enhance platform value for startups. Acted as an AWS Thought Leader, representing the Solutions Architect team on public platforms.
2014-2020
BAKER TECHNOLOGIES
2012-2014
KAMINO LABS
Co-Founder & CTO
Founded and led the development of Baker, a cannabis product reservation app that grew into a leading CRM suite with 35%+ market share before exiting in 2019. Managed a 70+ person team across multiple departments, directed tech strategy using a modern stack, and built strong partner relationships. Played a key role in securing over $11MM in funding prior to the company’s successful public exit.
Co-Founder & CTO
Led the transformation of an Urban Hiking app from concept to product through tech, brand, and design strategy. Architected the platform while building and managing a cross-functional team. Oversaw rollout, budgeting, partner evaluations, and supported fundraising efforts with co-founders.
